How to get rich without getting lucky.

Making money is not a thing you do—it’s a skill you learn.

How to Get Rich (Without Getting Lucky):
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Seek wealth, not money or status. Wealth is having assets that earn while you sleep. Money is how we transfer time and wealth. Status is your place in the social hierarchy.
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Understand ethical wealth creation is possible. If you secretly despise wealth, it will elude you.
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Ignore people playing status games. They gain status by attacking people playing wealth creation games.
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You’re not going to get rich renting out your time. You must own equity—a piece of a business—to gain your financial freedom.
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You will get rich by giving society what it wants but does not yet know how to get. At scale.
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Pick an industry where you can play long-term games with long-term people.
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The internet has massively broadened the possible space of careers. Most people haven’t figured this out yet.
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Play iterated games. All the returns in life, whether in wealth, relationships, or knowledge, come from compound interest.
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Pick business partners with high intelligence, energy, and, above all, integrity.
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Don’t partner with cynics and pessimists. Their beliefs are self-fulfilling.
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Learn to sell. Learn to build. If you can do both, you will be unstoppable.
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Arm yourself with specific knowledge, accountability, and leverage.
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Specific knowledge is knowledge you cannot be trained for. If society can train you, it can train someone else and replace you.
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Specific knowledge is found by pursuing your genuine curiosity and passion rather than whatever is hot right now.
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Building specific knowledge will feel like play to you but will look like work to others.
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When specific knowledge is taught, it’s through apprenticeships, not schools.
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Specific knowledge is often highly technical or creative. It cannot be outsourced or automated.
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Embrace accountability, and take business risks under your own name. Society will reward you with responsibility, equity, and leverage.
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“Give me a lever long enough and a place to stand, and I will move the earth.”
—Archimedes
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Fortunes require leverage. Business leverage comes from capital, people, and products with no marginal cost of replication (code and media).
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Capital means money. To raise money, apply your specific knowledge with accountability and show resulting good judgment.
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Labor means people working for you. It’s the oldest and most fought-over form of leverage. Labor leverage will impress your parents, but don’t waste your life chasing it.
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Capital and labor are permissioned leverage. Everyone is chasing capital, but someone has to give it to you. Everyone is trying to lead, but someone has to follow you.
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Code and media are permissionless leverage. They’re the leverage behind the newly rich. You can create software and media that works for you while you sleep.
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An army of robots is freely available—it’s just packed in data centers for heat and space efficiency. Use it.
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If you can’t code, write books and blogs, record videos and podcasts.
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Leverage is a force multiplier for your judgment.
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Judgment requires experience but can be built faster by learning foundational skills.
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There is no skill called “business.” Avoid business magazines and business classes.
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Study microeconomics, game theory, psychology, persuasion, ethics, mathematics, and computers.
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Reading is faster than listening. Doing is faster than watching.
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You should be too busy to “do coffee” while still keeping an uncluttered calendar.
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Set and enforce an aspirational personal hourly rate. If fixing a problem will save less than your hourly rate, ignore it. If outsourcing a task will cost less than your hourly rate, outsource it.
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Work as hard as you can. Even though who you work with and what you work on are more important than how hard you work.
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Become the best in the world at what you do. Keep redefining what you do until this is true.
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There are no get-rich-quick schemes. Those are just someone else getting rich off you.
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Apply specific knowledge, with leverage, and eventually you will get what you deserve.
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When you’re finally wealthy, you’ll realize it wasn’t what you were seeking in the first place. But that is for another day. [11]

Summary: Productize Yourself

Technology democratizes consumption but consolidates production. The best person in the world at anything gets to do it for everyone.

如何在不依赖运气的情况下变得富有。

赚钱不是你做的某件事，而是一种你学会的技能。

如何致富（无需依靠运气）：
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寻求财富，而不是金钱或地位。财富是那些在你睡觉时仍然为你赚钱的资产。金钱是我们如何转移时间和财富的工具。地位是你在社会等级中的位置。
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理解道德地创造财富是可能的。如果你心底里鄙视财富，它就会远离你。
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无视那些玩地位游戏的人。他们通过攻击那些在创造财富的人来获取地位。
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通过出租你的时间是不会变得富有的。你必须拥有股权——一部分企业——来获得财务自由。
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通过给社会提供它想要但尚不知道如何获取的东西，你会变得富有。而且是大规模的。
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选择一个你可以和长期志同道合的人进行长期游戏的行业。
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互联网大大拓宽了职业发展的可能空间。大多数人还没有意识到这一点。
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玩重复进行的游戏。生活中的所有回报，无论是财富、关系还是知识，都是复利的结果。
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选择商业伙伴时要有高智商、活力，并且最重要的是要有诚信。
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不要与愤世嫉俗者和悲观主义者合作。他们的信念会自我实现。
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学会销售，学会创造。如果你两者都能做到，你将无可阻挡。
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用具体的知识、责任感和杠杆武装自己。
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具体的知识是无法通过训练获得的。如果社会可以训练你，它也可以训练别人来取代你。
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具体的知识来自于追求你的真正好奇心和热情，而不是追逐当前的热点。
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建立具体的知识对你来说就像玩耍，但在别人看来却像工作。
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当具体的知识被传授时，通常是通过学徒制，而不是学校。
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具体的知识往往是高度技术化或创造性的。它无法外包或自动化。
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接受责任，并以自己的名义承担商业风险。社会会以责任、股权和杠杆来奖励你。
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“给我一个足够长的杠杆和一个支点，我就能撬动地球。”
—阿基米德
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财富需要杠杆。商业杠杆来自资本、人力，以及没有复制边际成本的产品（如代码和媒体）。
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资本意味着金钱。为了筹集资金，应用你的具体知识，承担责任，并展现出良好的判断力。
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劳动力意味着为你工作的人。这是最古老且争斗最多的杠杆形式。劳动力杠杆会让你的父母感到印象深刻，但不要把你的生活浪费在追逐它上面。
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资本和劳动力是有许可的杠杆。每个人都在追逐资本，但有人必须给你资本。每个人都想领导，但也有人必须跟随你。
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代码和媒体是无许可的杠杆。它们是新富背后的杠杆。你可以创建软件和媒体，在你睡觉时也为你工作。
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一支机器人大军随时可用——它们只是为了热量和空间效率被装在数据中心里。使用它吧。
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如果你不会编程，那就写书和博客，录制视频和播客。
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杠杆是对你判断力的倍增器。
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判断力需要经验，但可以通过学习基础技能更快地建立。
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没有“商业”这种技能。避免商业杂志和商业课程。
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学习微观经济学、博弈论、心理学、说服、伦理学、数学和计算机。
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阅读比听更快。实践比观看更快。
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你应该忙到没时间“喝咖啡”，但仍保持一个清晰的日程表。
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设定并坚持执行一个有抱负的个人时薪。如果解决问题的收益低于你的时薪，忽略它。如果外包任务的费用低于你的时薪，外包它。
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尽可能努力工作，尽管你与谁合作和你在做什么比你工作有多努力更重要。
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成为你所在领域的全球最佳。不断重新定义你的工作，直到这是事实。
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没有快速致富的计划。那些只是别人从你身上致富的方式。
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应用具体的知识，并加上杠杆，最终你会得到你应得的回报。
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当你最终变得富有时，你会意识到这并不是你最初追求的东西。但这是后话了。[11]

总结：将自己产品化

技术让消费民主化，但让生产集中化。世界上最优秀的人可以为所有人服务。