How to Build and Market a Game

How to develop and market a game by focusing on key strengths, player feedback, and targeted marketing.

• Target an underserved genre
• Be the best in at least one aspect (narrative, mechanics, art, etc.)
• Capture a niche audience that will love your game early on
• Design for streaming to enhance discoverability (optional but recommended)

Development Process:

1. Feedback loops: Continuously involve players
2. Prototyping stages:
   • Narrative-driven paper prototype
   • Virtual paper prototype for game mechanics
   • Interactive software prototype
   • MVP (Minimal Viable Product)

Marketing Strategy:

• Attend conferences and festivals
• Leverage Reddit and Discord communities
• Collaborate with YouTube influencers and streamers
• Post social media teasers
• Launch an early access version for feedback and early sales